With Google algorithms seeming to change on a near-constant basis, your site can be performing well one minute and lose its hard-fought ranking position the next.
There have already been a whopping eight major updates rolled out this year, and with many of us still trying to recover from the Core Web Vitals and Page Experience update in 2020, it seems there is a constant battle to ensure your search engine performance remains on track.
The good news is, with the right tools, you can gain a much better understanding of what’s happening with your SEO, and make the necessary changes to ensure your website is better optimised for ever-changing algorithms.
So, without further ado, let’s take a look at what we think are five of the best SEO tools to have at your disposal.
#1: Google Search Console
What better place to begin than straight from the horse’s mouth? This free tool is an excellent place to start when conducting an SEO audit of your website. Not only will it give you valuable data such as average SERP (Search Engine Results Page) position, CTR (click-through rate), impressions, and the number of clicks from Google search through to your website, but it will also reveal your best performing content and the keywords (search phrases) your site most commonly shows up for.
Google Search Console will also advise you of any website errors such as mobile usability issues or crawling problems, and it will give you a report covering the ‘Core Web Vitals’ data points mentioned above. Lastly, if you find that you can’t locate some of your website pages or posts within the Google index, you can use this tool to submit them for inspection by Google and in turn, to be added to the index.
Certainly one of the most popular paid SEO tools out there, Ahrefs boasts a suite of features that help you carry out a deep dive on your website’s SEO performance.
Each feature is packaged under different tabs within the dashboard. They are as follows:
- Site Explorer – shows you the performance of specific web pages on your website.
- Content Explorer – allows you to search for high-performing web pages under specific keywords and topics and reverse engineer them for ranking success.
- Keywords Explorer – generates the monthly search volume and click-through rates of specific keywords, helping you to target winnable search terms.
- Site Audit – crawls your domain and reveals a number of technical issues at the page level, also gives your site an overall health score and steps to fix any issues.
Another popular paid SEO tool is SEMrush, which functions in a very similar manner to Ahrefs. Perhaps one of the most significant differentiating features is the ‘SEO Toolkit’, which allows you to submit your domain/URL to receive an all-encompassing overview of your website’s online visibility and performance.
As part of this report you will receive valuable data points covering:
- Competitor performance
- Keyword opportunities
- Link building opportunities
- Rank tracking
- On-page and technical SEO performance
If you are looking to conduct a top-level domain audit to grasp a better idea of where your performance is right now, then SEMrush might well be the SEO tool for you.
#4: Moz Pro Tools
Moz has long been a prominent name in the SEO game thanks to their proprietary site assessment criteria, namely ‘Page Authority’ (PA) and ‘Domain Authority’ (DA), which indicate the authoritativeness of any given page or domain, respectively.
While their free tools (including their Chrome extension toolbar) are helpful while carrying out competitor and keyword research, their pro tools really dive a lot deeper into the links pointing to and from your website. In fact, that’s Moz’s overriding specialism – analysing links. This tool will point out spammy backlinks hurting your site, broken links, duplicate content, and dodgy outbound links.
This website crawler will analyse over 3,000 links per URL and populate a report summarising crawlability issues and internal linking opportunities.
A name that might be less familiar to those of you with only a cursory involvement in SEO is Woorank. This tool is closer to Ahrefs and SEMrush than Moz. However, it takes the “big picture” to the extreme, analysing your website from all possible angles.
After submitting your domain for analysis, you will receive a report that covers the following areas broadly:
- Marketing Checklist
It will highlight areas for improvement and offer suggestions regarding your website optimisation, giving you a roadmap toward improved SEO performance.
SEO tools can highlight major issues that may otherwise go unnoticed.
If you’ve ever wondered why your website isn’t quite receiving the online exposure you’d like, these SEO tools offer you crucial insights into any issues that may be plaguing your site. Whether it’s a lack of internal links, or poorly targeted keywords, using these tools on their own or in tandem is bound to improve your performance providing you act on the data they provide.
The great news is that some of them are free, too, with Google Search Console and others offering free versions of their paid-for tools that still produce plenty of valuable data for you to sift through (including Moz and SEMrush).
Why not sign up to some of them today to see where you can secure some quick wins that boost your searching engine performance today?
This blog article was also published on our subsidiary website, Cakecrumbs.