5 tips for scaling your eCommerce business


So, you’ve launched your eCommerce business, and your website has started to gain some traction. Fantastic!

But what’s next? How do you go from being a successful but small eCommerce website to becoming a behemoth online brand? What does it take to scale, and what are some of the best tips for getting there faster?

Let’s take a look at some of the best ways you can start scaling your eCommerce business today.

Tip #1: Look at introducing value-added services.

With costs rising for online merchants across the board, introducing value-added services is one of the clever tricks business owners can use to increase profits without forking out on inventory or other costs.

Customers can enjoy additional features or benefits on top of your product, and they don’t necessarily have to cost you anything to implement from a website design and development perspective (you can add these value-added services with the mere installation of a plugin).

For example, suppose you’re selling electronics or machinery through your eCommerce store. In that case, you could sell a product protection plan to give peace of mind to your customers against breakages or malfunctions.

Not only does this give your customers an extra layer of protection and customer service, but it also provides you with a hassle-free additional revenue stream that can help boost your bottom line as you scale.

Tip #2: Leverage social proof.

There’s nothing more powerful than word of mouth when it comes to marketing. The stats speak for themselves, with 88% of people having the highest level of trust in a brand when a friend or family member recommended it. Moreover, 90% of people are much more likely to trust a recommended brand (even when recommended by strangers).

With that in mind, adding social proof in the form of customer reviews, testimonials, and user-generated content to your eCommerce website is essential if you’re looking to scale.

Make it easy for customers to leave reviews on your website, and actively encourage it through follow-up emails and social media posts. You could also consider implementing a loyalty or rewards program to incentivise customers to leave reviews and testimonials.

Finally, having this level of engagement and keyword-rich data on your product pages is also bound to help your SEO efforts, as search engines such as Google are increasingly prioritising user engagement in their algorithms.

Tip #3: Implement systems and processes for the future, today.

One of the biggest stumbling blocks rapidly-growing eCommerce businesses hit is outgrowing their infrastructure. From a creaking order management system to receiving too many orders to fulfil manually, failing to plan for the future can leave you with serious headaches down the line.

That’s why upgrading your eCommerce platform and back-end system to one capable of scaling from the get-go is essential. Yes, it might cost you a little more in the short term, but it will save you a lot of money (and stress) in the long term.

In a similar vein, it’s also important to automate as many of your processes as possible. For instance, you can configure your retail operating system (ROS) to implement automated shipping, whereby tasks such as choosing the best shipping provider, sending invoices, and printing labels are automatically triggered as soon as an order comes in.

You may have a lot of slack in the system when you first go live with it, but as your eCommerce business starts to scale, this automation will be a lifesaver.

Tip #4: Getting stuck in an echo chamber.

When first starting your eCommerce business, you’re on a quest to find new customers. And rightly so. But, as you start to scale and establish your footing in the market, it’s essential to focus on your most important existing clients.

There are huge benefits attached to developing relationships with your best customers. Just look at these statistics:

  • Acquiring a new customer can cost five times more than retaining an existing customer.
  • Increasing customer retention by 5% can increase profits from 25-95%.
  • The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

When put in black and white in this manner, it’s easy to see why it makes sense to focus on your existing clients when scaling your eCommerce business.

So, how do you go about building these fruitful relationships?

Firstly, segment your customers according to their value. This will enable you to focus your efforts on your most valuable clients. Then, start thinking about ways to surprise and delight your VIP customers. It could be something as simple as hand-written thank you notes. Or perhaps you can offer tailored discounts or tickets to exclusive brand events you are hosting in the near future.

Whatever your chosen strategy might be, the key is to make your best customers feel valued, appreciated, and special. Because when they do, they’re much more likely to purchase goods and services from your eCommerce store.

Tip #5: Never cease upgrading and improving your eCommerce website.

One of the most important things to remember when scaling your eCommerce business is that your website is never “finished.” No matter how beautiful or functional your eCommerce website is, there’s always scope for improvement.

That’s why it’s essential to continually monitor your website’s performance, user experience, and conversion rates. Use tools such as Google Analytics and Hotjar (heat-mapping software) to gain insights into how users interact with your eCommerce website.

Then, use these insights to make design improvements and upgrades to your website on an ongoing basis. These could be minor tweaks, such as changing the colour of a call-to-action button or moving the location of your live chat widget. Or, they could be more substantial changes, such as redesigning your homepage or developing a new customer retention strategy.

With that in mind, it’s worth partnering with a firm offering pay-monthly eCommerce website design so that the moment you need something changing, they can get onto it immediately without messing about with quotes, purchase orders, or contracts.

Recap: Scaling your eCommerce business doesn’t have to be a daunting task.

It can feel like a daunting task when trying to take your eCommerce business to the next level. But it doesn’t have to be that way. With proper planning and foresight, you can set your eCommerce website for the future, today.

By following the tips outlined in this article, you’ll be in a much better position to scale your eCommerce business without running into any significant roadblocks. As a result, you’ll be able to take your online business to new heights.

This blog article was also published on our subsidiary website, Cakecrumbs.