How to provide website content to your web designer


When working closely with a creative agency and/or a web developer to design and build your brand new website you will be shown design concepts or ‘visuals’ to review at various stages throughout the design process. Sometimes, depending on the complexity of the website these ‘visuals’ will be flat static images of how your new website may look once built. However the majority of the time the visuals are actually presented as working prototypes that can be viewed in a browser and navigated live as if it was a real working website. However the visuals are presented to you it will be your responsibility to feedback, give good constructive criticism and when required provide your web designer with content.

Below is a typical example of how the design and build process of a website will be carried out.

1.  First you will brief your web designer on how you would like your website to look, the branding it should incorporate and the page structure it should have.

2.  Your web designer will then (as mentioned above) create a flat static concept or working prototype of the homepage. The content within the concept or working prototype will include;

  • ‘Placeholder text’ or Lorem Ipsum (‘dummy text’ sometimes referred to as ‘old Latin’). This is the designer saying to you “I think some text will look good here”, it will be your job to provide that text.
  • Placeholder images (usually low resolution) where images will look good or be relevant. Depending on your design brief and if required you may need to source relevant images to replace the ‘placeholder images’.

3.  At this point you will have the opportunity to feedback to your designer, make amendments and refine the homepage design.

4.  Once finalised and you are 100% happy with the design of the homepage, your web designer will then go ahead and build the rest of the pages based on the approved homepage styling.

Throughout the build process of your website, you’ll need to provide your web designer with information and content. Below are our top tips and instructions on providing content.

Website Text/Copy:
Always provide your website text/copy in a single computer file format, a Microsoft Word, Apple Pages document or standard word processor file is best. Provide the text in a logical order as per the page structure of your website starting with the homepage text.

  • When you are providing the text to replace the ‘placeholder text’ (Lorem Ipsum) it should have a similar word count to the dummy text you are replacing. This helps to maintain an even layout of the content keeping everything nice and consistent across mobile and tablet devices.
  • Make sure you clearly label which page and where on that page each snippet of text should go, for example, ‘About Us page, under the main header image’.
  • Use bold and italics to clearly differentiate sub-headings and instructions from the main text.
  • Don’t forget to include any hyperlinks which you would like to be included.

Always provide images as separate files and not within text documents. If the file sizes of the images are too large to send over email or to provide on a USB stick you can use simple file transfer 
sites such as Mail Big File or We Transfer.

  • Images must be supplied in the highest resolution possible. Ideally as big as 2560px x 1440px or larger and each should be the same orientation (e.g. landscape or portrait) as the placeholder image it is replacing.
  • Images must be provided in jpeg format unless some elements of the image need to be transparent, in which case a png format is best.
  • Images should be clearly named and referred to by file name in the same document as the text, for example ‘use image my-image-file-name.jpeg to replace the image of the house.’

We know how daunting website content creation can be, especially if your new website is a big one and you don’t have anything to refer to or an old website to work from. However, never fear, we are here to help!

We have a content writer on hand who can assist in producing the content you require, be it from scratch or to simply proof and refine. Copywritten by a professional content writer not only fits your website perfectly but it also reads well and is optimised for search engines by skilfully and seamlessly incorporating keywords and phrases into the content. These techniques make it easier for your potential customers to find your website. Get in touch with us to talk more about how we can help you produce the content you need.