Naming, identity and design, typography, colour designation and brand imagery.
A2B Performance is a ‘sister brand’ to A2B Coaching, an elite football coaching organisation, with a sole interest to develop both essential skills and footballing ability in people.
A2B Performance is the brand name for the new brand created as the sole and official kit supplier to A2B Coaching. The brand is clear and simple, the graphic represents two elements, a ‘P’ for performance but also a subtle nod to the A2B Coaching logo that embraces the typical ‘football team’ shield shape.
The new mark embodies the performance-driven spirit of the brand and the lifestyle of its’ wearers who are intense in their desire to better their footballing ability.