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Ruff Cuffs Logo by Nous Digital Branding Design Gloucester

Brand Design & Identity

A concept brand for a product specifically designed for active wheelchair users. ‘Ruff Cuffs’ is a new style, bespoke wheelchair glove that will help empower users to integrate into everyday life with a disability.

Ruff Cuffs identity and design.

Ruff Cuffs Baseball Cap by Nous Digital in Gloucester Branding Design

Overview.

Skills provided.
Naming, identity and design, typography, colour designation and brand imagery, print collateral, eCommerce website (coming soon).

Ruff Cuffs is a concept brand for a product still in the prototyping phase of development. The product is a pair of wheelchair gloves or ‘cuffs’ specifically designed for active wheelchair users to empower them as they proceed through everyday life with a disability.

The glove is being designed from the ground up to promote hand health and also to protect clothing. Design elements carry purpose enabling people in high-level businesses to maintain a formal business look without ruining clothing. The protective elements are also replaceable giving the design more longevity and thus impacting the cost over a period of time.

The Ruff Cuffs brand needed to reflect an ‘extreme’ style, be sharp and work well across a number of clothing items for merchandising purposes. Ruff Cuffs will not only be a product but an ‘extreme’ sports lifestyle brand.

Ruff Cuffs Business Card Design and Branding by Nous Digital Gloucester
Ruff Cuffs Branding and Logo Design White by Nous Digital Brand Identity in Gloucester
Ruff Cuffs Branding Design Logo on Vest Mockup by Nous Digital in Gloucester
Ruff Cuffs Branding Design Logo on Vest Mockup by Nous Digital in Gloucestershire
Ruff Cuffs Brand Imagery by Nous Digital Gloucester
Ruff Cuffs Brand Imagery by Nous Digital Gloucester
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