Recently, single-page website design has become a fairly popular choice for small business owners who are looking to increase their traffic conversion rates and to enhance the user experience as a whole. However, whilst there is no doubting that single page websites can be very beneficial to your success, it is not always the best course of design. This article is going to discuss the pros and cons of having a single-page website, and help you to evaluate for yourself whether it is the right way forward for you and your business.
Something that is noticeable with single-page website design is that visitors tend to pay more attention to the content as there is simply less of it and more of a visual stimulus that engages audiences more effectively than multiple pages. The end result of this is that more visitors convert into sales and valuable traffic, which ultimately means that your website is more successful. Some studies have found that one-page websites generally convert up to 30% more than normal websites, which would certainly make it something worth considering when building your site.
Another beneficial aspect of single page sites is that they allow for better user experience on mobile devices. If you have ever seen a single-page website before, they almost appear as if they were made for ease of use on mobile devices, as information is well laid out, and to see the full page you are required to scroll. Furthermore, one-page websites only have a single page, and therefore there is no need for users to have to load subsequent pages as they progress through the site.
One of the main issues with single page websites is their rather hefty in size. Since all of your content is based on a singular page, whilst users may only have to load the page once the initial loading time is significantly longer than that of normal sites. Now for users who have both modern browsers and high-speed Internet access, this difference in loading time will most likely go unnoticed, however for users who do not have these luxuries it can be problematic.
Great for mobile navigation
It would also be wise to consider that one-page sites can take more time to create properly as you need to ensure that all of your content is laid out effectively, and you need to ensure that all of the interactive and animated sections of your website function as they should. Although, it is of course up to you how much time you wish to dedicate to checking every animation for faults, and ensuring that all of your site’s content is laid out well and this will have an influence on how much extra work you will need to invest into your site.
To conclude, single page websites are very useful for mobile users, users who have a good Internet speed and for those who do not wish to navigate through several layers of sites to find the information that they are looking for. It is not ideal for users who are not using the most up to date browsers, has slow connection speeds or for website owners who do not wish to spend extra time ensuring that all the elements of the site are working as they should.