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Why quality content matters

Blog

Content is King! Tell your story.

You’ve heard all this before. But that doesn’t make it any less true.

A strong, captivating website design is the key to ensuring your audience come, and more importantly stay engaged in your business/service. Central to this is Quality Content.

Quality content is useful and informative, valuable, credible and engaging. Your articles/website content needs to provide a different perspective, represent your brand, drive sales and ultimately has to be engaging to the end user. Your website copy not only has to do all this but it also has to help with Search Engine Optimisation (SEO), adhering to Googles Webmaster Guidelines to ensure your website is found by relevant audiences. Crafting quality content could be the difference between the success and failure of an organisations website.

You could (and are always welcome to) provide content -copy and images- for your website and articles as part of a website design process, yourself. However, most people simply have not had the opportunity to put in the thousands of hours of practice to develop the skill set required to produce reliable quality content. Not to mention an understanding of SEO and the guidelines follow to ensure the visibility of the content. Furthermore, this is not a good use of time. As business owners and marketing directors, time is a precious asset which is better dedicated to running the business. The far majority opt to have professional content writers deliver all of their content. Saving time, and delivering value.

Nous Digital and Cakecrumbs, professional content and copywriters are experts in writing engaging, compelling content, while adhering to Google’s Webmaster Guidelines. Their content is the filling in the sandwich that is your website. Based in Gloucester, Nous Digital content writers are brilliant at engaging audiences of impossibly varied sizes and demographics. Prince and pauper, multinational organisation or young up-starts in an emerging sector. Nous Digital has a long and illustrious history of creating quality content which helps organisations reach their goals.

Talk to one of the Nous team about your content requirements today.